Echoing the bustling city life of Soho in London, Seomyeon serves as one of the central commercial areas in Busan. Known as a shopping and entertainment hub, Seomyeon is characterized by its extensive underground shopping centers and the Lotte Department Store, standing tall as a landmark. Street food vendors and small eateries line the streets, offering a taste of local Korean cuisine. The neighborhood buzzes with activity day and night, as it is home to numerous clubs, bars, and karaoke rooms, often frequented by a young and energetic crowd. The area is easily accessible via Seomyeon Station, a major transportation hub that connects different parts of the city. Seomyeon Medical Street is also a noteworthy feature, known for its concentration of medical and cosmetic service providers.