South Lake Union and Lingotto share a transformation from industrial roots to vibrant, modern neighborhoods. Lingotto, once home to a massive Fiat car factory, has reinvented itself into a multifunctional district. The iconic former Fiat factory now features a shopping center, convention complex, concert hall, and the prestigious Automobile Museum. The area is also well known for Eataly, a sprawling high-end food market offering local and regional Italian produce. The Lingotto Fiere hosts various events and exhibitions throughout the year, and the district is marked by modernity and innovation.