Much like Chinatown in SF is known for its vibrant cultural heritage, Gion in Kyoto is famed for its preservation of traditional architecture and as a district where geisha culture thrives. Gion is often regarded as the most famous geisha district in Kyoto, located around Shijo Avenue between Yasaka Shrine in the east and the Kamo River in the west. Gion preserves much of the history of Kyoto in its streets lined with machiya (traditional wooden townhouses). The area features teahouses, high-end ryotei restaurants, and shops selling kimonos and Kyoto handcrafts. Gion's charming atmosphere is enhanced by the periodic sight of geisha (referred to as geiko in Kyoto dialect) and maiko (apprentice geisha), especially in the evenings. The annual Gion Matsuri, which is one of Japan's most famous festivals, takes place here, adding to the cultural significance of the neighborhood.